GOVERNMENT SERVICES ADMINISTRATION
CONTRACT # GS-23F-0178N
DATE SIGNED: March 11, 2003
ACCENT MEDIA CONTACT: Dr. Jack Jorgens (703) 356-9427
Advertising & Integrated Marketing Solution (AIMS)
SIN DESCRIPTIONS:
541-1 Advertising Services: Services provided under this SIN will promote
public awareness of an agency's mission and initiatives and dissemination of
information to consumer and advocacy groups. Advertising Media such as:
Direct Mail, Media. Planning/Placement, Public Education, Outdoor Marketing
and Media, Broadcast Media to include TV and Radio and Public Service
Announcements may be used in providing services relating to this SIN.
541-2 Public Relations Services: Services include providing customized media
and public relations services, preparation of media materials, including
background materials, press releases, speeches and presentations, and press
kits; and executing media programs such as press conferences, distribution
of press materials, and scheduling broadcast and print interviews.
541-3 Web Based Marketing Services: Develop strategies for an agency to
provide the maximum use of their internet capabilities. Typical tasks may
involve the consultation, development and implementation of website design
and maintenance, search engine development, e-mail marketing and web
casting, video conferencing via the web and other activities involving
electronic marketing services.
541-4 Specialized Marketing Services:
541-4A Market Research and Analysis: Services include the development of
customized strategic marketing plans, developing branding initiatives,
target market identification, and conducting focus groups.
541-4B Video/Film Production: These services will inform the public and
Government agencies about the latest products, services, and/or issues.
Filming in studios on locations, live shows, as well as writing, directing,
editing, and shooting.
541-4C Exhibit Design and Implementation Services: These services include
arrangements for exhibits in various venues, and conceptualizing, designing,
and producing exhibits and their accompanying materials.
541-4D Conference Events and Tradeshow Planning Services: Services provided
under this SIN include making of all necessary arrangements for conferences,
seminars, and tradeshows. Event-marketing services and pre-conference
planning are also included.
541-4E Commercial Photography Services: Contractors will provide photography
services for commercial advertisements, and/or illustrations that will
appear in books, magazines, and/or other media.
This SIN is set aside for only small business concerns
541-4F Commercial Art and Graphic Design: Services provided are commercial
art, custom or stock, graphic design, and special effects that educate the
consumer market about a product or service.
541-5 Integrated Marketing Services: Services under this SIN provide
comprehensive solutions using strategically targeted marketing tactics that
include full service execution of media planning and creative multimedia
campaigns. These comprehensive solutions encompasses services within: 541-1
Advertising, 541-2, Public Relations, 541-3 Web Based Marketing, and 541-4
Specialized Marketing.
541-99 Introduction of New Services: Services under this SIN include a new
or improved marketing, advertising or PR service that has the potential to
provide a more economical or efficient means for Federal Agencies to
accomplish their mission within the scope of the schedule.
541-1000 Other Direct Costs: Expenses other than labor hours that are
necessary to complete a project.
Contact Dr. Jack Jorgens, (703) 356-9427, or email inquiries to
jackjorgens@accentmediainc.com
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