Final Viewer figures on
Accent's MEDICAID PSAS
"You Don't have to be on Welfare to get MEDICAID"
distributed in 38 participating states:
-- ENGLISH: 82 English stations have aired the spots. (21 of the top 50
markets):
2,867 telecasts for a total of 458,092,000 viewer impressions
with a dollar value of $1,255,607.
-- SPANISH: 14 Spanish stations have aired the spots (8 in the top 50
markets):
1081 telecasts for a total of 62,792,000 viewer impressions with
a dollar value of $193,316.
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